Influencer marketing agencies strategize, execute, and manage influencer marketing campaigns for their clients. These can take various forms, including product placement, sponsored content, paid sponsorships, and more overt advertising by influencers for brands.

1. Organic – you search for and build relationships with influencers yourself. You then carry out your influencer campaigns in-house
2. Platforms – you still run your influencer campaigns internally, but you use specialist tools to find suitable influencers and possibly other stages of the influencer marketing process
3. Agencies – you pay a specialist marketing agency to create and operate your influencer campaign for you, including influencer selection