Social media marketing enables businesses of all sizes the opportunity to reach consumers where they are spending an increased amount of time — social networking sites. Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites, such as Facebook, Twitter, Google +, Pinterest and Instagram.

Social media marketing revolves around creating original, free, content on the sites in order to generate buzz about a brand. The objective is to create content that followers will find interesting enough to share with their friends in family. The end goal is to produce a larger circle of consumers taking interest in a business.